A classic from Seth Godin that I had forgotten about:

I’m sitting on a black couch in the lobby of a nice theater. The couch is cracked and peeling, with seven strips of black gaffer’s tape holding it together. And you don’t have to be an interior geologist to see that it has developed this patina over time, bit by bit.

The question is: Who was the first person who decided to fix the couch with tape?

The third or fifth person did a natural thing–here’s a ratty couch, let’s keep it the best we can.

But the first taper?

The first taper decided that it was okay for this theater to have a taped couch. The first taper didn’t make the effort to alert the authorities, to insist on getting the couch repaired properly.

The first taper decided, “this is good enough for now.”

This is how we find ourselves on the road to decay.